My lashes are short and thin; I want a mascara to provide thickness, some length, and be a non drying formula. I liked the nice wand size (not huge nor miniscule) and that it separated the lashes nicely. As well, I liked that it added a decent amount of length to my lashes. However, it added no real volume or thickness-which is what I ultimately wanted. The formula itself is quite 'wet' when the tube is just opened but it dries out quickly--I would say my tube lasted a one month or so before it began to dry out (I assume this is because it is a 'natural' beauty prodcut which omits traditional preservatives). Lastly, I found it irritating that it is quite difficult to take off (but hey, it did last all day without flaking or smudging!). To conclude, this is an overpriced product and I would not repurchase.