It has good color without being in your face. However, I found it to be sticky, but I do love Tarte products. It didn't leave my lips dry, it lasted on for quite some time and has great sine factor.

I bought the gloss Natural Beauty. I like the fact it is not too sticky and goes on smooth. It gives that pop of colour. I also use Tarte's LipSurgence natural matte lip tint in Fiery. The colour is amazing but a little drying so I use a dab of the lip gloss to keep it soft. It gives it a nice custom blend of the two Tarte products and compliments each other. The gloss is long wearing and hydrating. I am a fan of Tarte products