I have to really love a product to rate it 5 stars, and this gets it! I used to use nars concealer, and this is by far the best concealer out there, a little goes a long way and it doesn't crease and hides so well, I recommend this product to everyone!!!

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This concealer is a new favourite of mine. It’s really full coverage but doesn’t look cakey at all. I use this under my eyes because it is a shade lighter than my skin tone right now. It’s a matte formula but doesn’t look drying under my eyes. My under eyes look hydrated and covered up really well. It also lasts all day without fading. It looks good from morning until night. The wand on this concealer is huge. It’s got to be about 3 times bigger than a regular concealer applicator. I wasn’t sure how I would feel about the applicator being so big but it makes it really easy to apply the concealer quickly.

I'm obsessed, I wish I found this sooner. Blends amazingly and looks flawless. I've recommended to everyone I know. It has a slight fruity smell but it's pleasant in my opinion. Very big doe foot wand and thick and creamy product. Love!

Seriously, this concealer is bomb. I never thought I'd like it that much - I assumed there was a big hype because of Youtube. But no. It's seriously amazing.

I wanted to test out the Tarte Shape Tape Concealer for ages. I have taken advantage of Tarte boxing day sale and ordered myself on. Thank goodness they re-stocked. This is the most popular concealer all over Youtube.

I mistakenly bought a shade too light for my skin but I'm still able to work with it. Be careful of the description of skin tone and shade on the Tarte website. They tend to be lighter than description.

That being said, this concealer is very thick, it actually turned me off when I first used it. Once I started blending, I fell in love! It blends like a dream. It does however is a little bit on the dry side. I use moisturizer before using so it works perfectly! It is a full coverage concealer but feels super light weight. Did I mention it blends like a dream. I'm not sure what this stuff is made of but it has blown away all the concealers I've ever tried. (I've tried a lot)

It is on a higher end side but the price is actually not too bad. I believe Tarte has just up the price a week ago but there are a lot of product in tube. The wand is super huge (made me laugh) on how big it is so easy to apply.

Just remember to to be light handed and start with very little product and build as needed. I made the mistake the first time I used it to put too much on. (what I normally apply with my Nars Concealer) Huge mistake, I ended up taking off my makeup and trying again. It's way too much product. A little really goes a long ways with this concealer. I think this tube is going to last me a long time. I was kind of hoping it will run out fast so I could get my correct shade but I'm stuck with it for a while. There are a lot of product. I might wait for another sale and get another one. I highly recommend this product!

Being a Canadian, this was harder to come by as it wasn't available in Canadian Sephora stores or online. My friend ordered direct from Tarte, realized the shade was too light for her and I happily purchased it off her. The hype around this product truly deserves all the rave because it is beyond amazing! Coverage is incredible and doesn't cake up under the eye. At first I was meh about such a large doe foot applicator, but it's greater for carving out the cheeks and doing some serious contouring. Love this so much!!!!!!

This is by FAR the best concealer I've ever used. It has tons of product, has amazing coverage, and doesn't even really NEED to be set. It looks so good on the skin. Easily my favourite concealer and in my top 3 makeup products.

Love this concealor so much! But I did get the wronf colour for my skin tone but I made It work. I love how it gives full coverage, easy to blend and dosnt dry up my under eyes like most concealors do. Will be ordering this concealor again but in the lighter colour:)

I hunted this product down and I'm so glad I did. 5$3 coverage is unlike anything I've ever used. The tube and the wand is huge so a little really does go a long way. I blend this in with a damp beauty blender and it works wonders