Why must this be so expensive! :(

I tried this out in Sephora, and man, I FELL IN LOVE 'HARD'. This is just the kind of moisturizer I need; one that my skin drinks up without leaving a greasy feeling. The only reason I can't give it 5 stars is because of the price. It'll put you out about $100 CAD... yikes! I'll keep my eye on it, and perhaps one day, when I am rich and famous, I'll be able to claim this holy grail of water creams. Until then... I guess I'll just have to visit it longingly every time I enter Sephora!