Good!

I have been a loyal customer of tattoo goo products, they are olive oil based and work very well! I use this instead of the thicker balm after a new tattoo (I use the balm for the first few days then find it too heavy) I suppose ANY moisturizer would make tattoos appear brighter, only a touch up will really "renew your tattoo" overall this is a good product, I found it at the local drugstore at a fair price.

Not the best, not the worst

I am all about good after care of my ink and I have a drawer full of creams and lotions and salve to prove it. This isn't one of my favorites. The ingredients are a little less to my preference for a brand new tattoo. Consider going all natural while healing. This stuff should be saved for the frsh ink look when you're completely healed.