I got this product for Christmas in a gift set, and I love the line. The flavours of all of the Born lippy balms are delicious! It does hydrate, but not it's not intensive. The price, upon searching, is pretty standard.

I am not sure the price of this product because I received it in a giveaway here, but I would spend money on this because it is a glossy balm that smells amazing and is very comfortable to wear. The packaging is also amazing!