I'm not usually one to purchase $15 lip gloss (as much as I'm an addict), but made an exception this time (I ended up paying $5, as I got $10 off for it being my birthday!), and I'm really glad I did. I've been looking for a clear gloss for a while, and had trouble finding one I liked. They're either too perfumy, sticky (or the exact opposite, too 'wet') or the taste isn't to my liking. This one is fabulous! It has a very light scent and is actually flavourless (no flavour means it lasts longer for me..cause I'm not constantly licking it off! lol). As well it's not too sticky or thick, nor does it feel like it's dripping off of my lips (trust me..I've tried a gloss like that). It gives a perfect shine, and makes my lips feel really soft. I purchased this one in Natural (clear), and now I would love to try some other shades!