This is one of the pricier lipsticks I've bought at thefaceshop, but worth it. The formula is smooth and creamy and applies like a dream! It's a very moisturizing formula, that glides right on and stays on for a long time. It's not a matte color but not super shiny either, kind of in between. Amazing color payoff. This particular shade really is brilliant, an apple red. It's very eye catching and beautiful paired with a minimally lines eye and lots of black mascara.