Thrive women's vitamins are a part of the Thrive experience through a direct sales program that started in the U.S. Their product is of high quality, but the dollar value in Canada has hiked up the price of an already expensive vitamin. A program that already costs upwards of $170 US dollars is over $200 in Canadian and it isn't worth it right now. Once the canadian dollar is stronger I may consider the program again, but right now it is not worth the cash.