I think Tide is a tad overpriced but very effective. I keep coming back to it. Just be careful, I tried the Sport one and my clothes came out smelling like cat urine.

Tide works great but really pricey, it smells great and leaves clothes feeling soft and nice but again very pricey

I am a great fan of Tide. I used it for years and then decided to switch to cheaper detergents for a couple of years. I came back to Tide when I realized it definitely is the best on the market. It cleans my clothing much, much better than any other brand so I will never switch again. It may be a bit more expensive but is well worth the extra cost. Anyhow it is often on sale and there are often 'coupons' to help cut the cost.

this is the only detergent I use, it keeps my whites white and the darks clean and smelling amazing

Tide with acti-lift is the best detergent so far that I tried. I used to buy different brands on sale to save money but the clothes didnt turned out clean as I expected. I noticed the stain from my kids clothes will just turn faded but still visible. Since then I just use one detergent for tough stain, fresh scent, clean clothes its tide liquid detergent, dont forget to check its with acti-lift!

I love tide, it works very well to clean my clothes and keep them freah.

This product has been part of my laundry routine for many years now and my mom has also only bought this brand of detergent all her life. I love the way my clothes smell right after the wash and also how clean all my laundry gets. It may be a little bit pricey but you can find this on sale quite often. I have had allergic reactions to other detergents so this has definitely stuck around for so long because I do not react to this brand of detergent. Great product and a great company that I trust! As long as this sticks around I will keep on purchasing it.

I like tide... but the price is so high i have started to make my own laundry soap... and it works just as good. What it would cost me to buy 10 jugs of tide costs me $2-3 to make. Tide is no longer a brand that makes it into my house.

Love the smell of this product.

Tide detergent (with acti-lift) works great. My laundry comes out clean, my whites bright & the darks, stay dark.