An effective natural detergent!
Tide purclean is free of dyes and phosphates so I actually feel good about using it. It got my laundry just as clean as my regular detergent does and left a nice, light (not overpowering) scent on my linens. It is a bit more expensive than non-natural products, but I certainly would be inclined to buy it again if it is on special at a reasonable price.

I tried this new Tide PurClean Lavender & Honey scent. The scent was perfect, not overwhelming but the perfect combination of scents (not one you typically see either). This tide product is made with renewable energy, bio based and in a bottle made from recycled products. There is not a laundry soap that is better for our planet then this one here! The best part- it works just as well as regular Tide products and it's affordable. If I had to choose a tide product from a display of all the tide products; I would happily choose this one. The knowledge that I am choosing an amazing product that is also good for the environment; that right there deserves 5-stars!

There are few bio-based laundry detergents on the market and I'm excited to see Tide launching one. At first, I doubted if it would clean as effectively as other chemical detergents but my clothes come out clean and fresh. However, I must say this detergent is very expensive. A 1.47 L bottle allows only 33 loads (i.e., medium loads, bar 1 of the cap), I'd say I prefer Seventh Generation laundry detergent.

Tide pur clean is made with100% renewable electricity and contains o% dyes. I tried honey lavender scent it was just perfectly scented and washed my clothes as effectively as other tide products. I feel better buying this, knowing that it is USDA certified biobased product.

I find this to be average laundry detergent. Nothing special about it. you can purchase cheaper brands and they work just as good. WAY overpriced in my opinion. Not worth the extra cost at all.

I think this detergent is great, The smell alone is so unique and refreshing, you can really smell the honey and lavender and it is a smell you can't get anywhere else. i am also very Eco-Conscious so I happy that Tide has tried to go in to that direction with their cleaning products while still being the leading detergent in stain removal. I like this detergent and I will probably keep using it. I received samples for my honest review.

This new Tide detergent is 65% bio-based and provides customers with the Tide they love along with a more natural product. I am all about safe and natural detergents and fragrances and this new is a step in the right direction for Tide. It's not quite there though, at 65% bio-based and from what I can tell still using a synthetic fragrance, but if you absolutely love Tide and are a loyal fan, I would recommend this option above others in the product line. It performs just as good as the regular product and works well in cold water, but with no dyes, chlorine, phosphates or optical brighteners. I will continue to use my 100% all natural detergent, but I am happy to see that Tide is making an effort to move in that direction.

Please Note: I was recruited to try this product for a reduced price and share my honest review.

I always get this on sale, which only makes me more of a fan. I have very sensitive skin and I also try and use as natural of products as I can. I can't say it washes my clothes better, but it's dependable.

Tide purclean is a product every household needs. It doesn't use harsh chemicals, so you know you are protecting yourself, family members, and the environment. It has the same cleaning effect of any Tide product, so you know the quality is amazing and it works!!

I do love this product. The fact that it is environmentally friendly is a nice bonus. It works really well. I bought the honey and lavender scent which is really nice but not over powering. It cleans really well. A found though that it is a little pricey. I managed to get it on sale and also have a coupon. Do not know if I would pay regular price. But other then that I am really happy with this product.