I kind of like the taste of the strawberries, but I find that I just don't feel like it's cleaning my teeth as effectively as the adult version of Tom's of Maine. I suppose because it is meant for children, that would be the reason why it doesn't foam up a bit more. I'm assuming it's safe to swallow. But because of that, I find I have to use a lot more product and this bottle, despite being cheaper than the original Tom of Maine's and slightly larger, you end up paying more in the end because it doesn't last you as long as the original Tom of Maine's. I'll use this product until it runs out, but I won't be buying it again. I'll stick to the original.