I like that this product is natural. I find it a little hard to find though in my local Walmart. Sometimes they won't carry it, other times they do. It's a bit pricey if you compare it to the larger bottles of toothpaste you can get for the same amount of money. But at least this product doesn't have fluoride. You can taste the baking soda, but it's not a very gritty icky taste, by any means. I find that it cleans my teeth very well, and considering the size of the tube, it lasts me a very long time I find. I would definitely buy this product again.

Most toothpaste makes me gag in the morning. This toothpaste has a baking soda base that doesn't have that weird salty after taste. The natural spearmint flavor is great and not too strong.