This toothpaste is a great alternative for someone looking to use more natural products or someone who avoids using products that contain animal testing. The taste is shocking at first if you are like me and are used to using toothpastes full of extra ingredients to get the minty flavour just right, however after a few uses you'll just taste the mint. It is highly effective at keeping your teeth and breath feeling clean. This is also one of the only natural brands that I have found which offers an option both with or without fluoride.

I like the taste and it works well. I like that it doesn't have harmful chemicals in it and is more natural.

my kids love it it is fluoride free natural I just wish that they can lower the price

Found in the health food section or at a health food store. I've used many Tom's products. Always works great and has a good taste too. Worth trying

I really like Toms of Maines products I've tried quite a few and I'm always impressed.This wicked fresh toothpaste comes in cool peppermint flavor and I really love how clean and smooth my teeth and mouth feel after brushing with this.The ingredients are really good silica,calcium,mint oil,seaweed and licorice.I also prefer having fluoride in my toothpaste many of Toms toothpastes do not but this one thankfully does.

I like how the freshness stays and lingers in my mouth I feel more confident that my breath is smelling good as well as feeling so fresh and tingly from the peppermint oils. I'm happy there's no artificial sweeteners which in some toothpastes leave a sickly after taste.