Love the Tom's Brand! The fluoride free toothpastes aren't harsh on your teeth, leaves your mouth feeling fresh and love that it's partially organic. Can be a tad pricy when its not on sale.

This is the toothpaste I've been using for a while now, and I really like it. Sometimes I get it in Fennel flavour, Mint, or Spearmint. I'm not a fan of fluoride so this is a great option for me, and although I've tried other fluoride-free toothpaste I seem to always come back to this one. My son uses their kid's toothpaste in Silly Strawberry flavour. We always get great checkups at the dentist (and we don't tell them about our unfluoridated habit since dental professionals seem to get very emotional about this sort of thing). If I slip up and they lecture me I'll just "brush it off" (insert groan here). All puns aside, this is definitely my favourite toothpaste. It's a bit expensive so I stock up when it goes on sale.

If your worried about all the chemicals your ingesting on a regular basis but still want a good efficient toothpaste you feel comfortable using toms is right for you. My whole family uses it and loves it. Pic is of our almost empty tube.

really nice to use a natural toothpaste that doesn't have fluoride. it's just as effective as any tooth paste that uses fluoride, and better for you in the long run. this is my standard go to tooth paste

This is the first fluoride free toothpaste that I was able to find and it is definitely my favourite. I love the fresh minty taste that it leaves in my mouth and how it always leaves my teeth feeling fresh and clean.