My other HG mascara (They're Real is the contender), where I only really need one coat of it, as I have naturally long & thick lashes anyway. If I add a second coat, my lashes just pop. I have a trial size that is kept with me at all times, and my main tube is what I pull out for a night out! I love the brush with this mascara, & I don't find that it clumps or "falls out" at all if it is applied properly. You need to wipe off the wand a bit, not just pull it out of the tube & apply it. And apply it using a zig-zag motion, that way you will avoid flaking so that the formula does not come off under the eyes.

Best mascara I've ever used ! It's a staple in my makeup bag.
Doesn't flake off, not clumpy, removes easily at the end of the day.

Dramatically increases lashes volume and length. Don't even need to apply eyeliner with this on. I used the sample size and have had it for over a month, using it regularly. A full size tube is around $30 CAD, but it is definitely worth it!

Also one of my fave mascara. Love it!! Gives great volume
And length.

Bought it the first time because of the name, I bought it again because of how great it worked

This mascara is absolutely STUNNING on the lashes and doesn't clump one bit! I love it!

My new go-to mascara! One coat gives me the lashes I could only dream about having. I got a sample size at Sephora, but you can bet your bippy I'll be buying the full size as soon as I run out

Love love love it, i would definatly buy again!

I first got this mascara early 2014 and I fell in love. I have stocked up my entire makeup collection with this mascara. It is VERY black and added a great amount of length and volume to my lashes. The wand is a hourglass shape which really helps with reaching the corner lashes. The first few times of using this mascara I did find this mascara formula a bit more wet compared to drugstore mascaras. The wetness of the formula often left my lashes clumped together. However, I found that wiping off the excess on the brush (by scraping it against to tube top) solves the problem of clumping lashes. With that said, when used properly it creates a perfect au natural look. I wear this mascara pretty much from 9am to 6/7pm, and I have never experienced flaking or smudging. Depending on where I am heading, I usually swipe on one coat for a more natural look (day time), and two-three coats for a more dramatic/bam look (going out). I find that this mascara is more volume enhancement than lengthening; although it does both, I often apply a coat of lash primer when I am want extra-long lashes. The packaging of the mascara is super cute; it comes in a metallic pink tube. The price isn't the best, but I say it's worth. AND I can't say it's "Better than Sex" like it implies, but it is definitely close!

This mascara is amazing. When I wear it it makes me look like I'm wearing falsies and the application is flawless. It goes on perfectly no clumps or anything