This is the best thing that's ever happened to me. It keeps my lipstick matte and on my lips all day - I can drink and eat to my desires. The only thing is that after about 6 hours it starts to make your lips feel super dry, but it will still look really good. I'd recommend putting on some lip balm underneath.

I have went through a couple of lip primers, and I found its usage frequent and didn't keep my redder shades on for last. I then heard about the lip primer from Too Faced and decided to give it a try. Love that it's long lasting, a definite staple. I've already bought it twice!

This product not only locks down the color on your lip for a long period of time to prevent color fading but it also gets rid of the lines/creases when you apply it so that your lips look even more smooth and beautiful! No matter the texture I'm putting on top it stays in place, even when drinking! I put this under highly pigmented lipsticks and even thick glosses.

I love too faced products but I think that I expected more from the lip insurance. It was an easy application & didn't cause any irritation. It did prevent any lipstick bleeding however, I had hope that it would help my too faced lipstick last longer on my lips. It did make my lips really soft too.

This lip insurance works well. It's a primer, that you apply on your lips before adding gloss or lip colour. It really helps to prevent bleeding, fading and creasing. It goes on smooth & creamy, and leaves lips soft and silky.