Starts cracking within minutes

This lipstick wears terribly. While it is creamy and comfortable, it applies very thinly so that you can never get full opacity. It doesn't not build up, and within 5 minutes it begins to separate out of the lines on your lips. It looks so terrible within only 5 minutes of wear. After eating and drinking, almost no pigment is left and the cracking just gets worse and worse. I was so excited for this lipstick, but it was not at all worth it.