Once hair has towel dried, apply the Volume Maximizer.

Squeeze a quarter sized amount (for medium length hair) from the center of the tube.


apply from root to tip.

This product has a creamy texture that absorbed quickly and easily into my hair and it is does not make the hair sticky or stiff.

I immediately noticed my hair had more bounce and shine.

I had the opportunity to try out this profit at the Toronto Beauty-Full Volume Launch..I was skeptical about the process as it seemed counter intuitive - why would I out on a product just to wash it off? In the end all I can say is WOW! I have thick long hair and so much of it that it just sits there. After going through the treatment, I had soft full hair that had volume AND style. Typically after going through the wash process I need to use a detangler/leave in conditioner along with a serum/oil and then a styling cream followed by heat product...blow dry, back comb and then hot style which requires a heat protectant spray and hairspray to set everything. Using this line...just the conditioner/shampoo, volume cream and spray was all I needed and not hot styling tools needed. It was amazing. So happy to have this product line!!!

This product does exactly what it claims, it increases volume and Softness! In addition to the conditioner and shampoo this product helped increase the volume and softness of my hair and also helped reduce the look of flyaways. My hair is very fine so it is very difficult to find conditioning products that don't weigh my hair down but this works!

TRESemmé Beauty-Full Volume Volume & Softness Hair Maximizer lets you have hair that’s got bounce and body, but still feels soft. After conditioner and shampoo, I applied a small amount to my damp hair and run it through from root to tip once that was done, I blow dry my hair. My hair definitely felt and looked thick and volumized. The product is a light lotion consistency, smells amazing and doesn't weigh down the hair after application.

Now, we have PRE-Washed Conditioner, TRESemme Shampooed. After toweled dried hair, I applied the TRESemme Maximizer from root to tip and blow dry. My hair is so bouncy and the color brought back shine. Before this Reverse system I did not blow dry my hair. I will continue to use the Maximizer before blow drying my hair to give me soft manageable hair. What a fantastic Hair System especially for color treated hair.

Amazing hair maximiser. When used with the pre-wash conditioner and volumising shampoo, this left my hair with wonderful amounts of lift.

I was a little concerned about using an after treatment that it might leave my hair greasy, but this product did a great job and once my hair was dry I couldn't even feel anything in it.

I could definitely see the different with my hair having a much bigger wave/curl and getting volume right from the root instead of just at the ends.

My only complaint about this product compared to the shampoo and conditioner is that the smell is not as pleasant, but once it's in your hair, you don't smell it at all!

Would recommend this product to anyone with wavy hair looking for a lift!


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Note: I received this product at a discounted rate in exchange for an unbiased, honest review as provided here. As a consumer advocate, I believe in providing quality and honest feedback and receiving a product at a discounted rate will never affect my opinions.

This is a great product in conjunction with the Conditioner and Shampoo.

Before applying the Volume & Softness Hair Maximizer, my fine hair is rather tangly after using the Shampoo (Conditioner is used first).

But I believed in the concept of this Tresemme trio, and it works.

Once I apply the Maximizer from root to tip, my hair magically untangles, and is ready for blow drying.

A little bit of this cream goes a long way, so I only use a small amount to help detangle my hair and have it dryer-ready.

There is minimal scent, but maximum effectiveness.

Once my hair is dried, it swooshes and feels JUST like I've walked out of the salon. I've never had this experience at home before, and I've purchased salon shampoo and conditioners before.

This is a fabulous system that yields me compliments on the days I use it, creating a healthy and natural look for my fine straight past-shoulder length hair.