I love this stuff! I originally tried it because of the samples they mailed out in Sept/13 and I fell in love with it. While it is on the pricier side of drugstore shampoos, it's worth every penny. I don't have damaged hair so I can't say that it lives up to the claims on the bottle to strengthen your hair after 5 uses, but I love the smell and how incredibly soft it leaves my hair! I can't wait to get the rest of the products in the platinum strength line!