I love this product! It goes on my lips smoothly without sticking to my dry patches or drying out the lips. I would not say it is 100% matte as I feel this is what keeps it moisturizing. It does have a butter smooth feeling on the lips.

I have this product in florence fig! I have olive toned skin and this colour is so me!! I have tried matte lip products in the past and they caked and dried up my lips, but this had great dense bold colour and it did smudge or come off my lips very easily. I really would love to try many more of these lip crayons. They also come in a decent travel friendly size which I like as well.