The product is very efficent and quick to use. I have used it for many years and I would recommend it to anyone and everyone. I love this product and you should too

I purchased this product with and because of a coupon. The price was reasonable at 2.48 at Walmart. It suds up quite well, smells nice but not sure why it would be considered a ultra product. It doesn't eliminate any odours that a normal dish soap can't get rid of. I would purchase the product again for the fact that the coupon made it reasonable priced.