Blonde hair!!

This is great for blonde hair that needs that lift to get you back to that bright white we all love & desire!

Salon quality shampoo, you'll be hooked!

Check out the entire line, including the Boosta

Awesome for blondes 👱‍♀️

My blonde dyed hair goes brassy fairly quickly. This shampoo helped eliminate the brass and brought it back to life! Smells delicious as well. Highly recommend! Pricey for the amount you get though

This product is life changing!

With being a blonde it’s hard to keep up the nice blonde tone. Everyone says use purple shampoo and so on and so forth. Everyone says there’s is the best and yaddy yadda. However this shampoo honestly changed my life. The deep purple pigment in the shampoo really attacks any yellow or brassy tones in your hair and it gets them right out of there. This is my all time favourite product. Plus it smells like grapes. Unite all together is an amaizng line but this purple shampoo is where it’s at I’m telling you!!! Try it out I promise you won’t be disappointed!

Blonda Baby!!!

This is purple gold in a bottle!!! If you are a brassy blonde, this is the shampoo for you! If you leave it on too long, it actually goes purple!!! Amazing grape smell, texture is awesome, foams quite nicely, and smooths out the hair. LOVE IT!

I live this product. More salon price as well as quality which mean you only need to use a little bit to see good results. You don't need much. I have grey/Blonde cool highlights and using this shampoo as well as the conditioner keeps them looking fresh while also keeping my feeling clean with not greasiness or buildup on the hair

Great product. Pricey but alittle goes along way. You only need alittle and use it once or twice a week. My hair feels clean and soft. It lathers well with no parabens and my blond highlights look brighter and not brassy!

I'm naturally blonde and have always just gotten a few highlights throughout and never really thought I needed a toning shampoo because blonde was my natural color. I've tried other toning shampoos and they never really made a huge difference, but when a stylist friend recommended the product to me I decided to give it a try, mainly because the amazing grape scent was heavenly! After my first time using it, I was sold on it! Where has this product been all my life? It truly makes a difference in the tone of my hair and keeps my highlights looking fresh and bright! I use this product once a week and I am always getting compliments on the tone of my hair.

Love this shampoo. It has kept my blonde highlights vibrant and not turning straw yellow. I love the smell of grape too!