Absolutely adore

Absolutely adore these diapers. As a mom of two both in diapers, it is important for me to have quality diapers at a great price. I have used most brands of diapers, and these live up to top brands. They are decently soft, and do a great job at keeping my children’s skin dry and rash free. They also hold quite a bit during the night.

Happy baby, happy parents

We love the diapers! Not only they are affordable, but also high quality. We have never had a leaking problem with these diapers. It's easy to tell when it's time to change, has cute designs and good sticking tapes.

Great value for the money

These diapers are actually pretty nice. They are value brand, so less fun designs but they are very absorbent and work surprisingly well! Very happy with them so far

Affordable effective diaper

When I had my children I always used Pampers or Huggies. I saw these diapers at Target and decided to give them a try. They are not perfect but do the job. I would compare them to Huggies basic line but better quality.

My go to diapers

Having three kids I have tried many different brands of diapers. Thank you Target yet again! Up & Up brand are my favorite. They protect against leaks, they are comfy on baby and inexpensive. Target often runs baby department deals so it’s a steal!

cheap but works!

Up and Up baby diapers are great diapers. They are thin, but work really well. I do recommend that if you are going to be using the diapers then you need to change them more often, so they do not leak. I use them for my 6 month old. There is nothing wrong they are simple, but do the job!

Best diapers & I've tried them all

Since my daughter has been born I've tried every name brand diaper, every store brand diaper, every random diaper that I don't even know where I got them from and the Up & Up brand is my favorite. Works great, they are comfy on my baby girl, the price is AWESOME, and I love any reason to have to go to Target.

My go to diapers for my kids. They are super absorbent and typically don't leak. I used these for both my daughter and son. You can't beat the price and they are just as good as name branded diapers.

Love these diapers!! These are the best! I've done others, but I always go back to these. Never had issues with leakage or discomfort from my babies.

These are my favorite store brand diaper. I have had zero problems with them. The only problem is now I can't get them in Canada anymore :(