This is my primer and wow!!! I don’t usually wear eyeshadow but this product made me change my make up routine and day to day look. I actually lok forward to playing with colours now, as it provides great hold and dramatically enhances the colours. It goes on nicely and me make up lasts all day.
Wonderful product, I’m hooked.

I'm sOoO in love with this primer it makes my eyeshadow look more vibrant and my eyeshadow stays put, there is also no ceasing...with this primer a little goes a long way so you don't need to use too much, it goes on smooth..I definitely recommend this product it's the best primer I've ever used, my sister also loves it and she has very oily lids and it works great on her too... so if your looking for a great primer get this one it worth the money. =)

Its a little pricey but great product ai use alot of loose eyeshadows and it keeps them in place no smudging and its great for the cream eyeshadows that always leave creases.

I have VERY oily skin, so by mid day my eye makeup would be smeared, creased, or sild off all together. Urban Decay Primer Potion makes ALL my eyeshadows hang on and last all day! This is a great product!!!

I'm amazed with this product. I have oily eyelids and also having Asian eyes (hooded eyes), I am prone to creasing and this kept my eyeshadow from doing so. The eyeshadow adhered to the potion really well. I am now tempted to buy it in Sin too.

Okay I refused to buy that tiny bottle for $18 USD so I went on to the trusty internet to find a coupon! During my journey I discovered on UrbanDecay.com that they have something called "Hall of Fame". It reminds me of a "starter kit" because it has travel sizes of their top sellers. This was my first ever UD purchase and I could not be happier! I got to try out the potion (in a 60% bigger bottle) which works amazing by the way, kept my eyes in tact even at my waitress job! I also got to try the pocket rocket lip gloss (yummy boy on the bottle lasting gloss w/ interesting taste), the 24/7 eye pencil in zero (easy to apply/long lasting), lipstick in midnight cowboy (a light, shimmery coral shade that's decent) and mascara that my boyfriend thought looked awesome and made my eyes really pop! This whole thing cost $23!!!!! SO WORTH IT! I am absolutely in LOVE with Urban Decay products now! This is the best kit if you have never tried them and are thinking about it. Now I'm wondering about that mattifying powder that comes in the cute case... :D

If you are looking for a good eyelid primer, do yourself a favour, save yourself a headache, and spend a few extra dollars for this pricey-but-worth-every-penny primer. Urban Decay knows where it’s at with its Eyeshadow Primer Potion. Just a little goes a long way; it applies smoothly to avoid creases. It feels silky, not sticky, and best of all, it will not crease for at least eight hours.

I purchased mine in “Sin”, which has a soft, shimmering champagne colour. If you like, you may apply that alone as your eyeshadow base, because it has enough shade to get away with it, but if you apply eyeshadow, it will not compromise its colour or tone, either. For an added bonus, I apply a tiny bit to the inner corner of my eyes to make them look more bigger and wide-eyed.

I LOVE this product and I think every make-up case needs this beauty. It holds your eyeshadow in place and really makes the color pop. You only need a little bit and it leaves your eyelids feeling nice and silky just waiting for you to apply your eyeshadow.

What do I really have to say about this? ...It works WONDERS. I can use absolutely ANY eyeshadow and it will still last all night long. It also makes them pop and a whole lot more vibrant against my skin. Yes, it is somewhat pricy, but well worth every dollar. I don't think I could ever go without this product!

This is a great primer, it doesn't irritate my skin, and it keeps your eyeshadow from creasing. Of course the price is a down side, i think that is pretty high for a primer, but urban decay is a great and dependable brand. The only down size is the bottle style. Since it's shaped odd you don't get all of the product that you paid for with just the wand. To actually get the full product use you have to cut the pretty little bottle, and then seal it up in a bag to keep it from going to waste. As long as you know that information before buying it's definitely worth it and it works :)