excellent product, I've tried so many different eye primers and this is the ONLY one that doesn't cause creases. 100% worth the price

This is my HG eyeshadow primer. It is the only primer that has allowed my eyeshadow to stay on all day and through the night. I know that some people same E.L.F. Is a suitable dupe, but that one did nothing for me. I can even wear cheaper eyeshadows with this primer!

This is something I decided to try for fun while experimenting with some new makeup. I always had an issue with shadows creasing and not looking as good, the longer the day went on, but didn't really think about using a primer. Now that I have it, it seems like a staple in my makeup collection!
I bought the smaller sized tube of this (0.2 oz.) and am not worried about it running out anytime soon, even though it's getting a lot of use so far.
A TINY little drop, like the size of a sprinkle, covers both my eyes well. I love that a little bit goes a very long way, and really makes your lids a perfect, blank canvas for makeup.
My eyelids always start to get oily later in the day, but whenever I use this they stay perfect. The Primer Potion keeps eye shadow/liner/mascara/etc. from smudging and creasing, and actually helps the colours look as vibrant as they were meant to. Plus, it literally lasts all day long. I also like to put a tiny bit of this under my bottom lashes sometimes, to help my mascara/liner stay put, and it works like a charm.
I also got a sample from Sephora with all four Primer Potions (invisible original, nude matte Eden, shimmery/ champagne Sin and Anti-Aging), and can't wait to try the others. I like how the original acts somewhat like a concealer for the pale skin on my eyelids, and makes the colouring look even, so I'm excited to try Eden and see how much it covers. Sin is supposed to add some shimmer to eye shadows, so that will be fun to try out with some different eye shadows.
Overall, I am in love with this product, especially since it never really occurred to me to use it before. It is definitely worth the price if you want your eye makeup to look perfect for hours on end.

What sold me on the primer was talking to a makeup artist at Sephora. She had told me that all of the makeup artists at that location used it and showed me eyeshadow with and without the primer. Wow, the difference was very noticeable. The color with the primer was so much vibrant and true-to-color compared to the color without the primer.

After talking to her, I bought the primer and have never regretted it ever since. I have also converted 3 people and more to this primer potion, though at first, they never had thought of putting primer on their eyelids. Love it!

I use this everyday before my eyeshadow. I have very oily eyelids and this keeps the oil at bay, keeps my eyeshadow from creasing plus it makes my eyeshadow look fresh all day. It's a little pricey but it lasts forever.

I love Urban Decays Eyeshadow Primer Potion!! It works fabulous. I got it as a gift for Christmas and rely on it everyday to keep my eyeshadow from creasing. Its a bit pricey for me, but worth it because of how much I use it and how it doesnt run out fast!

Like most people, I got this in the Naked palette. From the first time i tried it I noticed a difference in my eye makeup. Shadow lasts all day without fading and still looks great after a day of work. The main difference I've noticed is with my eyeliner though. I have always had a problem with under eye smudging and since using this primer my eyeliner stays on great! Now if only I could find a face primer that I love as much...

I don't know why I put off buying this product until now, because I'm absolutely stunned at it's results! I'm used to eye shadow fading and creasing throughout the day and have even tried an eye shadow primer or two in the past that did a decent job of making the eye shadows stay, but since I finally tried out this product, I have put my eye shadow to the test! I even tested out the eye shadow primer through to the following morning once (maybe I fell asleep with all my makeup on still, I know it's horrible) but was amazed that most of the eye shadow was still in place the following morning! Now that's an eye shadow primer that works. I got this primer in the sample size as a bonus to the Naked Eye Shadow Palette, but I will definitely be getting the full size product once the smaller one runs out.

I have the primer in both the previous packaging and the new packaging. The new packaging is definitely much easier to use.

I absolutely love this primer. Just a little bit goes a long way. The primer goes on in a fairly neutral shade (at least on my eyelids) and is easy to blend out using my fingers. It helps my eye shadows last from morning to late night, without any creasing or budging. My eyes are very sensitive, and were not affected by this primer.

I bought my primer along with the SIN primer in a pack so I spent about $28-30 USD altogether. This primer is definitely worth the price. Highly recommended.

I received this as a sample. I was so happy that it did what it said. I little goes a long way, so it makes it worth the price. My eyeshadow did not disappear and there was no creasing. I will be going out to buy the full size of this!