This product does indeed keep your eyeshadow on forever but i found it dried my eyes out way too much.
I had heard so much hype about this product I really wanted it to work. My skin is dry to begin with but my eyes actually get oily in the summer so it was okay for a while but as soon as fall hit, I tried using this product and it dried my eyes out on more than one occasion and it even gave me a rash when I tried to use it just as an under eye primer for concealer. My skin is not sensitive so that was a bad sign to me, I had to give this away. I will not be repurchasing this at all.

Every woman should have this product in her kit!! The best Primer i have ever come across. It goes on very soft & smooth without feeling heavy on the lid ,like some other primers can feel. It keeps& holds the color of your shadow no matter how highly pigmented ,where as other brands I have tried usually dull or tone down the color of the shadow. This primer also keeps eye shadow on for hours with out getting that creasing effect, & now with the new squeeze tube packaging it is even easier to use!

I love this product!!! This primer makes my eyeshadow stay in place all day while maintaining the colour perfectly. Definitely worth the high price tag!!

Urban Decay Eyeshadow Primer Potion is an amazing product and one that cannot be lived without!
I have used this product for years and can attest to the fact that your eyeshadow will remain vibrant and looking the way you applied it in the morning until you take it off at night. I cannot recommend this product enough especially for humidity filled summer days where your eyeshadow can melt in minutes.

YES YES AND YES! love love this urban decay products!, expecai ly the primer potion makes my eye shadoe stay in place all day :)

It's definitely pricy, but definitely worth it! My tube has lasted me for about 6 months now and I still got plenty to go. What's great is that you need to apply so little to get good results. If you put on eyeshadow regularly, I think this is a must in your makeup bag. Just be ready to pay a higher end price for it.

I have been using Urban Decays primer potion for the past couple years. It keeps my eyeshadow put all day long. The only downside of it is the price. I find it a little expensive but with that being said I have had the XL tube for the past year and I'm only almost out of it. So it is well worth it.

I had purchased the product because I had heard so much hype about the product.
I purchased this item before the packaging had changed to the squeeze tube.
The product itself was alright.. nothing to write home about.
The packaging was awful! The purple rubbed off on fingers whenever I opened it, and then it would get on my face while I was applying makeup. It was so hard to get off, I vowed never to buy it again.
The way it was designed before, also made it impossible to use up all the product, because the want wouldn't fit into the curvy part of the packaging. In that sense, the product has probably improved, but I can't say anything else has changed about it.

For about $16 you can get this beauty at Sephora, Sephora.com, or at UrbanDecay.com

I have been using this since I was 18 (im now 21) and I would NEVER EVER EVER EVER get caught without this either at home or when I travel.


NOTE: I still have it in their old packaging, which is horrid! It would hog a whole bunch of product and you couldn't get to it using the wand because of it's HORRID design. Now apparently the tube design got rid of that issue. Thank the lord!

ANYWAYS, its perfect for those of us who actually LIKE our eyeshadow to stay on our face rather than melt-away or migrate down our face. It makes any eyeshadow crease-resistant and makes sure it stays in place.

I have strayed away from UDPP (i have no idea why!) yet I still come back to this beauty!

I believe Sephora makes smaller versions, so take the plunge and try it out first!

All you have to do is apply it, let it dry for about 2-3 minutes (in order for it to become tacky) and apply your eyeshadow normally. It's that simple!

Happy shopping!


**Note: I was not paid for this review. I paid for this item with my own money.**

where do i begin? this primer has changed my life!!!!!!!! lol
i kind of just stumbled upon this while browsing at Sephora...ive never used any primer before...and how can i tell you how magical this potion is!? it is A-MA-ZING!!!
i will never wear eyeshadow on a bare eye ever again! You dont need a lot of this primer, just a little dab on your finger, mix it around on your two index fingers and apply to the lid of your eye, then apply your eyeshadow as usual. It lasts ALL DAY LONG! no more touch ups, no more creases. perfect eyeshadow until the day is over! perfect for those hot, sticky summer days. Or a night out dancing.
LOVE LOVE LOVE!!!