I love love love this primer!! I use the original formula because I find that it allows all shadow application to stay true-to-colour. When applied under eyeshadow, the primer makes the colours stand out more and the lasting power is ridiculous! I can do my eye makeup in the morning for work and it still looks perfect when I get home 10 hours later! This is a product I will repurchase forever!

This primer is absolutely amazing!! I have the gold shimmer one, and the purple normal one. I love wearing the gold one all by itself. The eyeshadow color really stays longer on my eyelid and doesn't show any creases.

I got this primer as one of the VIB bonus perks from Sephora and it is absolutely amazing. I will definitely buy it when I finish the bottle. You don't even need to apply a lot. A little goes a long way. It makes your eyeshadow pop even more, no creases and no mess. Your eyeshadow will last all day.

Priced at 23.00CAD, this miracle worker potion is worth the cash. I have incredibly oily eyelids, enough to deter me from wearing eyeshadow for over 5 years! It always creased no matter how many face primers I tried, hence my skepticism when trying this particular brand. Imagine my surprise when a 1/4 of a pea size amount of this product was all it took to cover the entire eyelid (up to the eyebrow) area, and gripped on oh-so-tightly to all shadows! It's amazing for BOTH power and cream based shadows and even grips liquid eyeliner so well that the mere thought of the word 'smudge' is laughable.

Guaranteed amazingness!

(Shown here in the Original Shade)

One of the best eye primers I've tried. It doesn't crease and lasts. Does not leave my skin feeling dry or flaky and works well with my sensitive skin.

I have both Too Faced Shadow Insurance and Urban Decay Primer Potion. I find both quite comparable, UDPP dries down to a more smooth almost powder like finish while TFSI doesn't really have much of a finish it sort of just sinks into the skin. UDPP loses out just due to the packaging, I have the mini version with the slanted doe foot. I find the doe foot can apply more product then you actually need cause you sort of schmear it on.

I find it works just the same as TFSI for me, I don't generally wear bold and bright eye looks and I never really experienced creasing pre-primer days. I use eye primers to prevent my mascara smudging on my lower lid and both work great with a bit of face powder on top.

With the new squeezy tube packaging I would rate them par to each other, although I've heard reviews that UDPP dries faster in the new packaging then in the old?

This product is fantastic! By far the best primer I've tired. It lasts all day and no creases at all. It's easy to remove and doesn't feel heavy or thick on your eye lids like other similar products. I highly recommend it!

This is THE best eye primer out there. It holds my eye makeup all day, and doesn't give me raccoon eyes, which I often get if I don't wear a good primer. Even if I only have time to put eyeliner on and no eyeshadow, it keeps my liner from smudging! I also have very sensitive eyes and this has not irritated them at all so far. I would recommend this to everyone! And the price isn't even that bad! A little useful tip for getting all of your money's worth: when the stick doesn't pick up any more of the potion, chances are that there's still quite a bit left in the bottle. Just saw the container at the widest part open with a knife and scoop the primer that's left into an old eyeshadow container to save it.

This is my favourite primer ! It is a little bit pricey but you only need a little bit for everyday use. My lids are oily but this makes my shadows stay all day long! I have the original but I want to try the other colours too

Whomever came up with this idea deserves to become a Saint one day. This stuff is amazing! My eyelids a re little oily, and my eyeshadow would always crease. Not any more! UB's Shadow Primer is a bit pricey, but a little truly does go a LONG way. Try it, and you'll love it!