This was the first eyeshadow base I've ever tried, although i don't think i want to try anything else. it has great reviews everywhere, and it does what its supposed to do- make a nice base for underneath of your eyeshadow, so it lasts for hours and doesn't crease. i wear it alone most of the time, because the subtle sparkles and nude color cover up some ugly veins in my eyelids. i bought my first bottle in november of O7, and i still have quite a bit leeft because you dont need to use that much.

Sorry to the ladies that LOVE this product but....its really nothing special. I definitley DO like this product its just I dont see what all the fuss is about. The primer potion makes a good base, I like the consistency and how it blends the only thing is it seemed to dry out my lids and sometimes would get on my lashes (really hate when it gets on my lashes!) Anyways overall its a good base but I believe there are better ones out there! Also I love the packaging...its super cute but not very practical.

I've always had a problem with my eyeshadow creasing of coming off throughout the day. A friend bought this for me for my birthday. I love it!! No more creasing and it stays put all day long, even in the summer during warm weather. I totally recommend this to everyone. Even if you don't have the problem with creasing it keeps the eyeshadow colors true and vibrant.

Also as a hint: I've seen videos on youtube saying if you cut it open when you think it is empty, you'll be surprised. I did this and it was true. There was so much primer potion still in the bottle, and I almost threw it away!!! Totally worth every penny and it lasts a long time. I've had mine for almost a year and it is still good.

A total must get!!!

I can't live without this product. It makes eyeshadow colors more vivid and prevents cresing. The only thing I don't like is the shape of the container and how you can't get all of the product out.

Eyeshadow will not budge-Just wish it came in a larger size.

This product is ok. I wouldn't buy it again or anything. I don't think it's worth all the hype because it's and ok primer. It dried my skin out and was a cream to powder formula so you had to put the eyeshadow on quick or it'll dry out and the primer is useless. I'm an experienced makeup addict so I can put my shadow on quickly but others might have to reapply their primer because once it's dry, it's useless. however, it works ok overall. I'd rather but too faced shadow insurance which doesn't have the notoriously shaped UDPP bottle shape which traps about 3/4 of the product inside.

this is worth investing in...it makes your eyeshadow last all day and night

Using this primer makes such a big difference when it comes to using eyeshadow. The colour comes out much bolder and brigter, and the colour tends to stay longer compared to when you're not using any at all.

I never believed the hype with this product, but now I can't live without it. It blends smoothly on the lid, dries fast and makes any shade of shadow "pop". I'll never be without this product!

*Price: I give this a 4/5 stars because it is a bit pricey but if you have issues with oily lids, creasing, or if you use drugstore brands where the color payoff isn't as good, it is worth the price.

*Quality: I give this a 4/5 because it goes on smooth and dries quickly. Also, it's gorgeous packaging albiet, not practical at all (I'm sure you've read all the other reviews about all that's leftover inside the bottle because of the shape).

*Effectiveness: I give this a 4/5 stars because it does do a good job at offering a better color payoff and staying power for all eyeshadows (especially drugstore brands). It also does significantly reduce eyeshadow creasing.

-Extra notes: Although I say it doesn't totally eliminate my eyelid creasing issue (I have very oily eyelids) it is worth it. Trust me, I've tried everything. From other eyeshadow primers, to concealer, to eyeliner, to cream color bases, to powder, to just about anything and everything you can possibly think of. This is the best out of everything I've tried.