I love this mascara, it's my all-time-favorite!
the formula itself is not too wet and not too dry for me, in my opinion i think its a perfect consistency. Having said that; it doesn't leave marks on your eyelids, ruining your eyemakeup when applying the mascara onto the lashes. This could be mostly be due to the fact that the consistency is just right but also because the mascara wand isn't too big for my eyes.
The bristles on the brush aren't the plastic type of bristles that usually aids in giving length to the lashes, it is more of the standard-haired bristles that aids in giving the lashes more fullness/thickness.
When I applied this mascara, I only needed 1 coat to give myself those juicy looking lashes but at the same time it still looks natural for an every-day look. It is certainly buildable; one can apply more than 2 coats of this mascara without getting your eyelashes clumpy and stuck together.

Im absolutely IN LOVE with this mascara! It's literally to die for. So far, it's done better than every single mascara I've ever used, besides a discontinued Too Faced. Will continue to purchase until somehow I discover the next best thing. Quite pricey, but worth every single penny for quality.

this mascara didnt do anything for my lashes.. it was meh .. i prefer maybelline the rocket and volumizing mascara .

I didnt think I would love this as much as I do! I've heard mixed reviews about it, but I ended up picking one up for the heck of it. MY GOSH. My lashes look full and long and it doesnt clump or flake off. It lasts all day! Makes my lack of lashes look great!

I was hesitant because of the higher price of this product. I was pleasantly surprised at the ease that it goes on and the plumpness it gives my eyelashes. It's definitely high quality, but I have experienced a better application from other products.

I really love this mascara compared to most. It held my lashes all day and the consistency is just right, doesn't overly clump. You learn to use the brush and you can get great lashes with it. Im always trying new mascaras though!

This mascara makes my lashes look really nice, I do notice a little clumping but my lashes still look natural and this mascara holds the curl all day long!

I am OBSESSED with this mascara! I never thought i would love a mascara just as much, if not more as "They're Real" mascara but this product definitely has my heart! Full coverage, stays on through tears and rain! It's definitely worth the buy. Your lashes will be looking oh so glam in no time.

I got this item to try out from one of my Ipsy Glam Bags. I love this mascara so much! It is a dream to apply, I don't have issues with it clumping. It really makes my lashes POP! I love the plump brush, it does a great job at adding volume. As much as I do love this mascara though, it is a little out of my price range. It's $22/bottle which I can't justify spending.

I received a sample of this mascara in one of my ipsy glam bags a few months ago and have been testing it often. It separates my lashes well, it is very black, it curls and lengthens too. however it doesn't add any volume to my lashes. I really do like this mascara under a mascara made for volume.