Urban Decay, where can you ever go wrong with them.

I got this as a sample and I fell in love with it right away. The dark, Rich formula made my lashes look fantastic. What I liked most about it was that my lashes didn't become hard and chunky. My lashes were still soft an flexible, but looked more full and lengthy. Highly highly recommend.

Beautiful consistency. Thick and luxurious. Has great coverage and extended wear. Good for High impact lashes and when trying to make a statement.

Love Love Love. Definately high end. My favorite mascara when I wanna splurge and treat myself. Who needs false lashes?!

I absolutely LOVE this mascara! I received it in my monthly Ipsy bag, it lasted for so long, and when it rant out I had to buy the full size. Normally I'm the type who just buys whatever drug store mascara and can't be bothered to spend much on it, but it is so worth it for this stuff! I also loved the primer sample that came with it, however I recommend the "less is more" technique because it can leave your lashes clumpy.

Love this mascara! The brush is amazing. It separates your lashes so each lash is covered and there is no clumping! The mascara stays on really good too! I just wish it was less expensive. But either way, it's still worth the price!

I love this mascara, it's my all-time-favorite!
the formula itself is not too wet and not too dry for me, in my opinion i think its a perfect consistency. Having said that; it doesn't leave marks on your eyelids, ruining your eyemakeup when applying the mascara onto the lashes. This could be mostly be due to the fact that the consistency is just right but also because the mascara wand isn't too big for my eyes.
The bristles on the brush aren't the plastic type of bristles that usually aids in giving length to the lashes, it is more of the standard-haired bristles that aids in giving the lashes more fullness/thickness.
When I applied this mascara, I only needed 1 coat to give myself those juicy looking lashes but at the same time it still looks natural for an every-day look. It is certainly buildable; one can apply more than 2 coats of this mascara without getting your eyelashes clumpy and stuck together.

Im absolutely IN LOVE with this mascara! It's literally to die for. So far, it's done better than every single mascara I've ever used, besides a discontinued Too Faced. Will continue to purchase until somehow I discover the next best thing. Quite pricey, but worth every single penny for quality.

I really love this mascara compared to most. It held my lashes all day and the consistency is just right, doesn't overly clump. You learn to use the brush and you can get great lashes with it. Im always trying new mascaras though!

This mascara makes my lashes look really nice, I do notice a little clumping but my lashes still look natural and this mascara holds the curl all day long!

I am OBSESSED with this mascara! I never thought i would love a mascara just as much, if not more as "They're Real" mascara but this product definitely has my heart! Full coverage, stays on through tears and rain! It's definitely worth the buy. Your lashes will be looking oh so glam in no time.