I really like cream liners in little pots like this because I can use my own brush and not worry about sharpening etc. I had been using the MAC one for a year now and was pretty satisfied with it. But I felt like the colour just wasn't quite jet black enough for me. When I went browse around sephora I came across this one and loved the crisp, dark colour. It is so buttery, smooth and stays put on me all day. Sorry MAC but this one is replacing you ;)