USA looks a bit dark in the tube but once applied it really is a very bright pretty red with a blue undertone which in my opinion works better with most skin tones.
I don't usually wear lipstick because I really don't like the feeling but I really fell in love with this red and actually may be bold enough to not only use it on my clients but myself too :)
Bonus: it really makes your teeth seem shades whiter which is always a plus!