I'm not Australian but I have a friend who is that turned me onto Vegemite it is probably one of those love Orhate things but I absolutely love it I have something called a tomato Mite sandwich it's toasted seedy bread smothered in butter and Vegemite with tomato slices on top and it is so good and the stuff is so good for you it's concentrated yeast extract which does not sound appealing whatsoever and it's really salty so unless you are a Savory person you probably won't like it much and it looks like chocolate so don't get confused I think at least a few of you out there have a childhood Horror Story of thinking it was chocolate and putting a big Gob in your mouth realized that it was the most horrible thing you ever tasted and maybe that's why you don't like it LOL either way though I like this stuff and it's full of vitamins,and it's made by Kraft. I honestly have no idea how much it costs though because I've only ever had to get her to get it for me.