Direction says to massage but pills

I got this as a sample which was sufficient for one use. The product has a texture that reminds me of beauty products with silicone with a smooth, emollient touch after applying. Direction is to apply then massage with some pressure. I did a tiny bit and then took a little break that couldn’t have been more than five minutes, as I read further about the product. Pilling formed when I did and I couldn’t massage more. Also you are supposed to use it on the jawline and neck only, not the entire face. It was either vichy’s or SDM website but it was not mentioned so I put it on my entire face.