Awesome for box dye

For the people that clearly know absolutely nothing about haircolour- tint doesn't lift tint. It will lighten your hair slightly to the colour that your hair pulls or will fade your predyed hair to an added undertone because of the developer, if you put this product on ANY brown hair -you will NOT go blonde. It just won't happen, in any universe.
So if you did this, it is not the products fault -it is yours for not doing any research before putting chemicals on your head.

So! I have been using various hair colours for about 17 years now :) you name it -i've done it. I generally stick to salon products at this stage in life but I saw this shade and figured it was $4 on sale so what the heck.

This is the best boxed dye I've ever used, my natural colour is about 8nv with a 9 at the top from the sun (medium/light ash blonde) and my previous dye had faded significantly down to the pale banana I had to strip it to to achieve my previous colour. Needless to say- it looked gross. As we are currently snowed in on and off I took the plunge and bought this. If you have ultra long fine hair like mine you will need two boxes, if you have a thick, full head of long hair then 3 boxes. Application was pretty easy and the smell was light. The colour is great and came out very even -newbs to lighter colours with more than a 10 volume developer should note that piling the hair on the head will almost always make it uneven as the heat from your scalp will make the developer process faster. You should always start a few inches from your scalp as well or where your old growth is for the same reasons.
Very happy, will probably buy again :)

Vidal Sassoon London Luxe works very well. I personally feel if anyone couldn't reach the color it is most likely because their hair was too dark. Just like any vibrant color to properly reach the brightest tone you must first bleach your hair. I used this without bleaching it and it was rather dark but still a very intense nice red was there. I've also used this after bleaching and it was extremely vibrant and I loved it. Got lots of compliments both times. My sister has went this color and it looked fantastic on her; as well as my bestfriend has used this box dye and also enjoyed it very well , we all purchased it on multiple occasions. It's great for the price.

I've had very good results with Vidal Sassoon hair dye in the past, seeing it on sale I decided to purchase a box in the purple (London lilac). I applied it and had good results. Loved the deep purple colour. I was so sad to see it wash out of my hair very quickly.. Faded to red then washed out completely. Decided to give it another go and it did the same again. I have naturally dark hair.. So it should of held the colour.

I do enjoy the vidal sassoon hair colours however I am salonist girl.... I got this to try in the deep velvet violet. It was a good hair colour probably not my favorite process. I really loved the colour tho and hope they transfer it to the salonist line by the same company.

I am madly in love with the Vidal Sassoon London Luxe color line !!!!
I have tried two of their red shades and as someone who has been colouring her red off and on since she was 16 .. I know my stuff.
This hair dye is soo easy to apply .. its nice and thick and a little goes a long way. It doesnt smell bad like other home hair colours.
The two reds I have tried are Mayfair burgandy and just recently Merlot Vibrant Red ... and BOTH are great .. best at home red I have ever used .. the colours are bright and vibrant and rich and stay that way for weeks and weeks ... My hair is shiney and healthy and smells great .. 100% never going to a salon for red hair again .. Great prices !!!

I love this hair dye! The color is vibrant and shimmery, like when I get it done professionally. It completely covered my greys and kept them covered longer than most other boxed dyes I've used. Will definitely be purchasing this brand next time!

After separating from my ex I wanted a change, I wanted to go red and this is what was suggested. And to put it in short terms, I've always ran to this exact brand and colour. It's vibrant and long lasting.

I bought this product few weeks ago because it was on sale at Shoppers Drug Mart for $9.99, and the box included a $3 off coupon, making it $6.99 a box. The greatest thing is Checkout51 was offering $3 rebate, so I actually got a full box of Vidal Sassoon London Luxe (London Lilac) for $3.99!

I didn't have too much hope for my hair to become the deep purple as described in the box because of my virgin black hair. I read the instructions and dyed my hair accordingly, and left it on for about 45 minutes as instructed. After I washed my hair the first time, my hair seemed very dark, darker than my natural hair colour. I was not too enthused. However, after a few wash the colour came through, though not quite purple but more of a red tone. I am thoroughly surprised to see colour on my virgin black hair, and I'm quite happy with the colour even though it's not purple.

My hair still feels the same and smooth, so no damage at all. So not having to bleach my virgin black hair and still able to dye my hair, I'd say this product works! I highly recommend it!! I've attached a photo of my hair in direct sunlight. Enjoy!!

I dye my hair red and vidal sassoon london luxe is the best color, vibrant and it stays for a couple of weeks.

Hair don't get too dry after the treatment whcihc is a miracle when you dye your hair often.

If i can't catch my hairdresser on time, this is my GO TO!

did not like this hair dye at all i always have good results with hair dye but this brand wouldnt stay in my hair about a week later it all washed out