I love to colour my hair. I have no problems trying every colour under the sun. That being said, I can't since I work for a corporate company so I do have to keep my image relatively generic. Prior to this review I have never tried a Vidal Sassoon product. I always wished I could afford one, so when I got my invite from www.buzzagent.com I was thrilled.

What I know about hair colour from my many years of colouring is that dye's dry out and damage your hair. The more abnormal the colour the less likely it is to stay in. And dye's fade over time. This is what I expect from every hair dye, and what I expected from the London Luxe.

Now, lets look at their claims!
When you look at their website, they only have one claim:
Bold colour that lasts up to 8 washes.

That is not a very strong claim, 8 washes for some people can be less that a week. This got me worried that I was going to end up having to go buy another box of hair dye to fix the disaster that was to come. Not to mention that I know that this is consider to be a high end hair dye so I was deeply concerned.

My concerns were put to ease quite fast after I applied the hair dye. I got an amazing burgundy colour, which I fell in love with (its been 4 months since I did this trial, and I still colour my hair burgundy.) My husband is a natural red head, I a blonde naturally. He loves the colour too, and is actually the reason why I still use it.

I did find however, that after I ran out of the conditioner that came in the box that my colour started to fade. This upset me a lot, since I have no idea what makes that conditioner any different from any other.

This line had a lot of great bold colours to choose from, and I do recommend it if you want to splurge on a colour that is a little more unique from the more mid range hair colour lines.

As per my friends and families thoughts, they all loved it! I handed out coupons, but everyone had to pass on it because of the price. On their website they say $8.99 however in the store I couldn't find it for under $14.00. So I wish you all luck on finding some at their website rate! And if you do, send me an email to let me know where you found it!

I have use Vidal Sassoon London Luxe in a few different colors and have love my results each and every time. The price isn't too bad, although the last time I used it I was lucky enough to get a box for free. My hair doesn't take color very well normally but with this dye my hair just soaks up the colour. I've been telling my friends about it and they can't wait to try it.

Salon quality, mild smell and long lasting color.

if you have dark hair the color is subtle which is what I like... stays on for many months and doesn't dry the hair..

Hi, i tried the color blue midnight. At first the color was just wow the blue and the black was perfect but after only 2 wash no more blue and after 4 to 5 wash ever the black was going away.

Very unhappy with this product. I recently dyed my hair from light brown to what was supposed to be blonde using the Mulberry Street Blonde. Well let just say I came out of this a ginger and I am completely dissatisfied! I will NEVER buy or use this product on my precious hair again. Nothing more embrassing than what I now have on my head. I have to purchase a new product to fix this and it wont be VIDAL SASSOON LONDON LUXE....NEVER AGAIN...So angry

very nice. makes your hair so shiny and the colour is great

I recently dyed my hair red with Vidal Sassoon merlot vibrant red from the London luxe collection. The mix didn't drip or run at all awhile applying and it cleaned off my skin very easy. The best part was how nicely it washed out after. If you use red hair dye you know how badly it can be to wash out after but this product washed out perfectly.

I couldn't have been more impressed. It was actually one of the best smelling hair colors I've used. It wasn't too thick, and the color is amazing. It makes the hair soft and shiny .everything is perfect but the color 1BB midnight muse blue is black, not blue at all

This is my favorite brand name dye ever it's easy to use no mess &the;result is so perfect ⁢cane with a special conditioner to treat ur hair really love it