This colour looked AWESOME when I first dyed my hair. Thought it was strange how difficult it was to rinse after dying, usually I get most excess dye out but this one just kept running full colour forever... The water was not even starting to run clear when I finally gave up. The next FOUR hair washes I did the dye STILL was running at almost full pigment. Once it finally stopped, the colour faded extremely fast. I've dyed my hair with many drug store dyes and never had this problem. I've even used Vidal Sassoon pro series in another colour and that was great, but for some reason this one was a big no-go.