I had just received a free sample of the new vidal sasson stylist, I found the process a bit time consuming, and with other hair dyes that bring out natural hilites as well as a fresh new color, this one has only a deep color, for those who just want a deep one tone color I recommend it, but for consumers who like to have a color with natural hilites in one dye I would not recommend this brand for you. Would I buy it again probably not unless they improved the brand.

I tried this in London Lilac (I think that was the name? was the purplish shade of the 3 "runway inspired" shades). I've used many brands before, and am used to the chemical smells.. but this was HORRIBLE. Very intense ammonia stench, my eyes were streaming while I used it. Despite processing for the recommended time, my hair turned out almost black, and was terribly dried out. When it started to fade, it turned orangish.

The problem I found with this hair colour is it's too intense and way too expensive for what it gives us. I much prefer L'Oreal or Clariol. I guess if you want really intense colours great - otherwise, i'd pass.

I have very long hair. It was barely enough to cover. I was worried about the coverage. Also I have a little gray and it covered some but not completely. Otherwise the colour was really nice and exactly like the box.