Amazing hair dye! Rich, long lasting colour. Absolutely no mess! The formula is nice a thick so there's no dripping. An absolute favourite, the conditioner that comes with it is also amazing. Smells great and makes your hair feel wonderful.

I recently dyed my hair from a very vibrant red to a violet color in this series, and I absolutely love it. It left my hair sleek, manageable and shiny, as well as bold in color. I will definitely be purchasing again!

I dye my hair every few months with this stuff because I've heard negative reviews about the cheaper hair dyes out there. This was also the first box dye I got my hands on during a warehouse sale so I figured if my hair was messed up at least I didn't pay $100+ for it. I'm happy with the results. I wash my hair everyday so I do expect color to fade faster.Surprisingly this stuff doesn't fade even when I use drugstore brand (i.e. Tresemme, Dove) colored safe shampoos.

I purchased Vidal Sassoon Pro Series Hair Colour in London Lilac. The process was easy, no dripping, less mess and had a good aroma (not over powerful chemical smell). The colour was rich, bold and totally beautiful. It covered all my greys and gave an amazing all over colour. My hair felt so soft and smooth afterwards. It lasts long and stays bright. I've gotten so many complements. Awesome product.

This past summer I got a free sample in exchange for an unbiased review. I picked Merlot/Medium Vibrant Red/5RR because it was the best match to my preferred colour. (I have been going red for years.) If you want the TL;DR, I enjoyed the sample a lot. There were two parts I specifically loved: how thick the mixture was and how long-lasting the colour was. The main down-side was the conditioner scent. Now, if you want all the details, let's dive in!

Thickness of Mixture--The reason this stood out to me was because even my favourite colours (mostly L'Oréal Féria tend to be drippy. I like to use some on my eyebrows (I know! I know! Bad.) and so the safety of this thick mixture made me feel more confident doing it. Also, there was significantly less drip down my neck and shoulders. The down side of this is that I did get a bit of hairline staining, but it was mostly gone within 24 hours and repeated face-washings. I felt like it was totally gone after another thorough shampoo. I will admit the texture initially felt odd, like it wouldn't be enough hair colour, but it was enough. I think anyone with much longer hair than mine might consider a second package, though. Note that my hair is short, but thick.

Long-Lasting Colour--This is the most impressive aspect. The colour remained vibrant for quite a long time after I used it. With red that can be difficult to achieve. Even by five or six weeks out it still looked bright and fun. Good stuff!

The Down Sides--There weren't many down sides. The hairline staining as mentioned above, and the conditioner scent I found off-putting. It was something like a cross between vanilla and banana Now-and-Laters (for people who remember those). It had a very fake, overly-sweet scent. It did not stop me from buying it again, but it certainly made me think twice. I'd encourage Vidal Sassoon to create a gentler scent to the in-box conditioner.

Conclusion: Buy--When all was said and done, I purchased this colour a second and third time. I think I want to go back to a bit more warmth in the colour than it has, but I'll see if the Vidal Sassoon London Luxe line has such a colour (maybe the 6RR?) since there was a lot to like. I would certainly be happy to return to Féria again, too, but I can highly recommend London Luxe.

To start, I have really long hair, so I was concerned one bottle wouldn't be enough, and I was right. I purchased two boxes(same colour) Before you start, a few key things to have on hand: vaseline, old shirt or towels, a comb and clips. I read the instructions on the box and followed them to a T. Really clean hair will not hold the dye well, so try to have your hair a bit dirty before you dye. The smell was pretty bad, and make sure its done in a really well ventilated area because the smell is intense. That is the ONLY thing I didn't like about this dye. I was so happy I purchased another box because to saturate the strands really well, I was only about half way through when I ran out of the dye. Make sure if you do need a second bottle, have it all mixed and ready to go before you start. I left the dye on longer than the recommended half hour, I did about 45 minutes. Be sure to do the strand test so you know how long you should leave it on for. I also found it helpful that I seperated my hair into about four sections and that made it easier to ensure every strand of hair was coated really well. I used the vaseline around my hairline, ears and back of my neck. This made clean up a breeze. After I rinsed the dye out, I used the conditioner that came in the box, and it left my hair so soft and manageable. I really like how well the colour turned out, and really love how healthy it looks and feels!! After dying hair sometimes it can really dry out the hair and leave it brittle, not with this Vidal Sassoon dye. My hair looks like I had a deep conditioning treatment. So impressed with this stuff!! I don't dye my hair at home very often, I usually go to the salon. But after my experince with this brand, I will definitely use it again. I am a fan! I love the shade I picked and just how beautiful it looks!

I Actually really love the product it was easy to use didn't make a huge mess that being said I hate the colour I got midnight blue muse and it was really blue almost a dark Neon blue if that makes any sense I actuall wait about a week and the went to a hair dresser to get it fixed. I received the hair dye through buzzfeed and I can some of the coupon to friends and family and the all loved it

Great hair colour for home use. Very easy to read instructions. Great and thick texture, so it wont drip and will stay in place. It has somewhat nice scent and dye is very effective. Hair wont feel dry after use.

I have been using the same brand of hair dye for a few years .. but when I saw Vidal Sassoon I had to try it out .. I am BEYOND Thrilled with my results ..
The hair colour itself smells great. Its not super strong and chemically like most dyes. Its a really nice thick consistancy so it doesnt drip .. It makes colouring your hair at home SOOO much easier. The colour came out vibrant .. rich and shiney and my hair has NEVER felt softer !! The conditioner that came with it was great.
The colour I used was MayFair Burgandy. I 100% will not go back to anything else. Vidal Sassoon I love you .. Thank you for making at home hair colouring so easy and fun with the best results !!

I recently bought Vidal Sassoon Pro Series Hair Colour in Vibrant Red, not only to cover my few grey hairs but to brighten up my dull brown. I am very impressed, and will definitely be buying again. It gave me exactly what I was looking for, and more! My hair became so smooth & soft after using this dye, my one complaint, is that it just doesn't last long enough, after 3 weeks my roots were very noticeable and the grays were back, but that just seems to be normal with all hair dyes.