A little messy, but overall good and natural

This is one for the natural nerds! While I can’t say that I loved this toothpaste, it’s a quality product that does the job. However, I find myself preferring regular toothpaste overall. If you’re the kind of person who wants or needs a super natural product that doesn’t have fluoride or other things like that, this is a good option.

Of course, if you’ve never used a charcoal toothpaste before (and I hadn’t) you should be aware that it’s not all happy natural scrubbing time. Charcoal comes at a price and that price is black water. So if you spit too messily, there will be black splashes over your sink, if you tend to spray on the mirror (I don’t) it will also be grey, I’d imagine. So it is pretty messy compared to a non-charcoal toothpaste, but I imagine the target audience knows that. It also takes about three rinses to get a clean mouth.

Other than that, I was impressed with the taste. It tastes nice and minty. I dislike Stevia and as predicted this has that overly sweet, kind of bitter Stevia aftertaste. Again, not a dealbreaker for many people, but not my preference.

The tube format is easy to squeeze and stands upright or lays down. I think this is well-packaged, great quality and easy to use Charcoal toothpaste that will appeal to most natural-living folks. My teeth were slightly whiter at the end of a week, but it did bother my sensitivity, so it's not ideal for me.