Pretty decent for the price and compared to a box

When I would color my own hair at home I would use Wella's line. I believe I bought it at Sally's beauty supply. Out of all of the ones that they carry I found that this one works pretty well and last pretty long. It's a lot easier to mix up then the color tango Developer. The tango developer mixed up really gel like as opposed to this one that was a lot more creamy and went onto the hair a lot easier. Which is very important when your going all one color and want that full and even coverage. I'd recommend it to anyone who likes coloring their own hair at home and isn't afraid to mix up their own hair dye. :) hope this helps!