I'm actually shocked by the poor ratings posted for this product, both here and on makeupalley! Usually, I like to experiment and try out new products when shopping for makeup, but when it comes to my liquid eyeliner, this eyeliner has been my go-to for years! I like how resilient it is, tear- and sweat-proof, lasting from morning until night without any creasing. Some people find it difficult to remove as a result, but I use Neutrogena Oil Free Eye Makeup Remover and have no trouble taking it off. The applicator is easy to use, and Wet 'n' Wild does NOT test on animals, so you can feel good about your purchase :) Also, did I mention that this eyeliner sells for less than $4?!