I didn't like this lip gloss very much. First of all, the one I purchased didn't come with a stopper to help wipe off the excess product. I'm not sure if I got a defected tube or if they all are made to come this way. Since I didn't spend too much on the lip gloss itself, I didn't feel like bringing it back for a refund, therefore I kept using it as is ever since. I found the formula to be very thick, goopy and sticky and it took some time and effort to make it look good on my lips. Apart from that issue, it's not a lip gloss you'd want to wear on a windy day as your hair will get caught on it. As for the plumping effect, I didn't really see or feel a difference. Yes, my lips do look shiny when I wear this but I don't get the "mega" plump they advertise. The taste/scent is also a little strange - a mix of peppermint or cinnamon (can't really tell) and fruit, which I found to be an odd combination. I did like the color and packaging, but that's about it. This just wasn't for me, unfortunately.