So Natural!

This is a really stunning foundation! Soft and natural looking with amazing coverage. The applicator could be better but not a deal breaker. Is slightly drying if you have dry skin but that can be fixed with moisturizing before applying this because it isn't that drying. Not the best shade range but it is very cheap and if you can find a match I do highly recommend giving this a try. Is way better then all the other more expensive foundations, even all my staples. Not great for summer but is great for all the other seasons. Will for sure be buying this and using this one from now on until i find something better

Ride or die drugstore foundation

Although the foundation smells like paint thinner, it is an amazing formula with fantastic coverage. I’m a full coverage queen and this stands with my favourite high end foundations

Holy Grail!

This product really surprised me!
It's super cheap and honestly Wet N Wild isn't really known for their foundations, so those factors made me doubt this product. I was scared of breaking out from it. It didn't really help that when i opened up the product, the smell was pretty bad. It smells like paint thinner TBH.
But OMG the quality is amazing. I've used different foundations both drugstore and luxury, and i found myself reaching for this.
It lasts crazy long and it leaves your face looking flawless.
And honestly makeup isn't supposed to smell good anyway, the fragrances companies put kinda dry out your skin.
So yeah try this product! Would definitely recommend to anyone!

Not Bad

Has a great full coverage and you really can't beat the price. my only issue was the oil. i have oily skin and if i touched my face at all the foundation would wipe right off.

GRAB THIS NNNOOOOWWWWW!!!!!

THIS IS AN AMAZING FOUNDATION!!! Forget about the fact that this is a drugstore foundation, this is one of my favourite foundations in my collection and is my go to when I need something I know will last throughout the day and provide me solid coverage that won't wear off. The colour range considering it's drugstore is pretty good and I feel (hopefully) is something that Wet n Wild will expand on in the future. The packaging is really nice for a drugstore foundation as its in a glass bottle that is clear with a black top and although it doesn't come with a pump, (come on drugstore!) it does come with a paddle like applicator which is better than pouring product out and wasting it. Overall, really great coverage that I feel will work for a wide array of skin tones and types and is at a great affordable price! Would highly highly highlyyyy recommend picking up this foundation!

not for me

I had high hopes for this foundation since I've seen so many beauty influencers rave about it. I found it to be really heavy on the skin and cakey. The cost is great but just not a product that worked for me at all.

My New Go To

I had heard so much about the Wet n Wild Photofocus Foundation from beauty bloggers and Youtube influencers that I just had to try it. I am not disappointed.

First of all, the price. I picked this up for only 6.99 from my local Superstore. The product comes with a paddle applicator and while it is a more liquidy texture than I am used to it actually covers quite well. I put on one layer as I prefer a more natural makeup look but this foundation is buildable if you prefer a fuller coverage. It also spreads very well and I find I don't use as much product as I do when I use a creamier foundation.

I've given this a full week of daily use and it wears quite well. At the end of the day I still have foundation on my face but it has not settled into my smile lines or gone cakey in the areas where my skin is drier. Two problems I've had with many other foundations that have only make me look older than I am.

Given the price and the effectiveness I think Wet n Wild has become my new go to foundation and I will definitely be picking up another bottle when this one runs out.

Amazing for the price!!

When I set it properly, this stuff stays on nice and DOES NOT OXIDIZE!!! I like the finish and it seems to go on smooth without clinging to dry areas. Now if only i could get my undertones right...

Wet-N-Wild Photo Focus Foundation, Rose Ivory.

Wet-N-Wild Photo Focus Foundation is a affordable drugstore foundation that is under 10 dollars Canadian This a matte foundation that medium to full coverage that is buildable. formula is comfortable and not overly drying on my moderately dry, sensitive skin. There is a descent color range of 20 shades in this foundation range. For reference, I am a Mac (cool neutral with pink undertone) and I have in The shade, Rose Ivory.

Pretty good for a drugstore brand!

I have really oily skin and this foundation lasts all day! This foundation beats a lot of my high-end foundations for durability throughout the day. The only con I have is that sometimes it does have a bit of a "sticky" finish after its applied but a little powder helps set it all in place.