So many color options!

I really like that these colors are so vibrant. It only takes a tiny drop to color my icing. The colors don’t water down the icing and don’t leave a taste.

Wilton Gel food coloring is the only way to go when getting ready to frost those sweet treats, Gel coloring give you nice strong colors not light or faded colors. I highly recomend using Wilton over a no name product also.

I bought the gel food colouring a while back when I needed it for my kids birthday cakes and they're great! It doesn't ruin the consistency of your whatever you're using it for and the colours are very bold and they last for a long time because you only need to use very little. I won't buy the liquid stuff again unless I need to!

A little bit goes a long way for amazing results. You will get vibrant colours making any cake or icing pop without any residule tastes. We have even used them for holiday themed pancakes.

Amazing gel based icing colours. You don't need very much to get aother vibrant result. The only thing is to be careful with the amount because they are very true to the their colour names.
I enjoy using these because they have less of a dye taste, unlike other brands.

These colours are extremely vibrant and a tiny bit goes a very long way! I love using these to colour frosting and cake batters. Be careful not to get these on your hands, as they do stain very easily!

Love these wilton colours very easy and straightforward to use. Have bought many more colours and have used in making cakes like Spiderman,a train,etc. Love the intensity of colours.

Great product for bold cake and icing colours. The no taste red is great for red velvet cakes and turns out great every time!

My daughter and I enjoy using these icing gels when we decorate our cakes and cupcakes. Such beautiful jewel toned colours that help you design like a professional. You can't go wrong with a Wilton product. I've never been dissatisfied with a product and these gels are so easy to use.

I love Wilton products and this is another awesome one on their line. I love the gel colors. They are so vibrant and look beautiful on your baked goods. You can experiment with the colors and come up with some amazing ones. A great set to have on hand.