Gum is gum. This is also just similar to any other gum. I actually wanted to try this to see how similar it was to starburst, however to me it taste like any other strawberry gum I have had in the past. I'm a little dissapointed that it doesn't taste like starburst l, but it really isn't a big deal. Like I said gum is gum and this one happens to taste like strawberries.