Wrinkle Blur mimics the OTC "blur" products. The price is much more affordable & because the product is in powder form (for making cosmetics), it can be used alone, with added pigment/foundation or blended with any other cosmetic. This was such a good product for me because I have trouble finding OTC/name brand items that compliment my skin shade. Usually, I have to buy 2 products & blend them to get a good shade. I use this product now in place of BB and CC creams. Before this, I didn't ever think to buy a product that is used to make cosmetics. Once again, the price is what snagged me, but using it has been so effective that I won't probably ever buy another OTC blur product. Another huge plus is that one jar is going to last me for at least a year & that's only if I use it every day. You can get the item at Amazon or from the Seller's site.