This liquid eyeliner is amazingggg! I use it every day so it's a definite bonus that all ZuZu products are made with all natural and organic ingredients. Doesn't smudge all day and the brush is great for precision lines and does not wear down quickly like many cheaper liquid liners. A little pricey (I think around $23 at my local health food store) but you definitely get what you pay for because it does not contain any cheap toxic chemicals and it lasts all day! Definitely would recommend over those Sephora brands that can be around this price/more expensive. Will definitely be buying it again :)