I really like using natural body products. I decided to look into more natural makeup, however, many of the "natural" products I found, even mineral makeup from well-known companies, still contained ingredients that are considered unsafe. I kept researching and finally came across L.A. Minerals online. Their products have all natural ingredients that are completely safe. I ordered several to try, and loved them! I am definitely a repeat customer. They will also provide help in selecting the right shade. You can even send in your photo! I thought I knew what shade I'd be, but when I sent in my photo, they recommended two shades, one for winter and one for summer. Neither one was what I thought I was, but I got a sample size based on their recommendations and they were 100% right! The shades they recommended were perfect! The one I thought was right was the complete wrong color. Highly recommend this company!